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Iwee Early Years
Education
Branding
Bangalore
Iwee Early Years is a pre-school in Yelahanka, Bangalore. The school's branding is based on the channapatna toys that are made around the city by the local craftsmen.
Summary
The client approached us for a complete rebrand of their existing pre school that was based on Sesame Street. They wanted a similar concept with puppets or toys that might be relatable to children. We researched about toys and about the culture of Karnataka and found out about the Channapatna Toys. This shaped the complete brand design and visual identity of the brand.
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